Healthcare Marketing

The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.


Want More Patients? Be Different

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?

Marketing For Physicians

Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.

Few Doctors Meet Patient Info Needs Online

Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.