How to Justify an Investment in Medical Marketers
Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Video Marketing for Medical Practices
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.
4 Critical Tips for Medical Website Optimization (SEO)
Medical website optimization will help patients find your practice when searching for health information related to your specialty.
Email Marketing: How Doctors Can Stand Out From the Crowd
Well-crafted and thought out email marketing like e-newsletters give your practice an opportunity to foster affinity among patients.
Social Media Marketing for Medical Practices
A social media marketing strategy will not only help attract new patients, but it will help build online credibility. The key is dedicating a resource to keep your social channels current.
The Need for Medical Practice SEO (Search Engine Optimization)
In this video, Vanguard Vice President Stephanie Wilson explains the importance of medical practice SEO for successful websites that attract new patients.
Lessons from 25 Years in Healthcare Marketing
Vanguard CEO Ron King shares the healthcare marketing lessons he’s learn in Vanguard’s 25 year history.
Use Marketing Analytics to Turn Marketing into Money
In this blog, Neil H. Baum, MD, discusses the importance of medical practices measuring marketing analytics for all marketing efforts. Learn why physicians should pay close attention to marketing metrics.
Healthcare Marketing ROI
Dr. Neil H. Baum, a healthcare marketing expert, discusses how doctors can make the most of btheir marketing dollars by tracking ROI accurately.
Fail to Plan, Plan to Fail – Preparing a Marketing Plan for Your Practice
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.