Category: Healthcare Marketing

The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.


Want More Patients? Be Different

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?

Marketing For Physicians

Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.