Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Doctors vetting a medical marketing agency for their healthcare practice need to ask the right questions – and know the right answers. The leader in healthcare marketing, Vanguard Communications, shows you how.