After doing it for our clients for more than 20 years, we’re keenly aware that the best way to get media coverage is to give the media what it wants: a great story. The vehicle for that is the often maligned and under-appreciated press release.
When you spend 100 hours on research and investigation to uncover a salient point others have overlooked, you want to wrap that up in a nice package for the media. And we do. And it works.
Vanguard Communications’ recent research correlates COVID-19 mortality and online reviews of doctors, giving reason to accept patients’ online reviews of doctors as legitimate.
Sara Heath of Patient Engagement HIT covers our latest research: Areas where high patient satisfaction scores are common may predict lower COVID-19 death rates.
Our latest research suggests that as a whole, the more satisfied you are with your medical care, the more likely you are to survive if you contract the new coronavirus.
Here we present the methodology of our study showing that higher online review ratings of doctors indicate reduced percentage of COVID-19 deaths in the U.S. top 100 cities.
Search for your region’s patient satisfaction scores vs. COVID-19 death rates These interactive charts provide the complete dataset from Vanguard’s recent study and model that links the COVID-19 death rates and online patient reviews of healthcare providers, as determined by the Happy Patient Index (HPI), in 100 U.S. cities. You can see which cities and … Continued
Our research indicates people show love for doctors much less in online reviews than they do for lawyers, who are 44% more likely than doctors to receive a 5-star review. If there’s a lesson to be learned, it’s that picking a doctor can be a lot like online dating.
Compared with restaurants, doctors online reviews are 64% more likely to have 5-stars, but 194% more likely to rate only 1-star. “Great reviews don’t come easily,” says researcher and Vanguard Communications Technical Director Jonathan Stanley. “Low star ratings or negative doctors’ online reviews can be the deciding factor when a patient is searching for a provider.”
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Ron Harman King shares Vanguard Communications’ latest research findings and gives tips to consumers for choosing a hospital with good customer service to top radio shows across the country.
Vanguard Communications analyzed reviews of the nation’s top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.