Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
After doing it for our clients for more than 20 years, we’re keenly aware that the best way to get media coverage is to give the media what it wants: a great story. The vehicle for that is the often maligned and under-appreciated press release.
When you spend 100 hours on research and investigation to uncover a salient point others have overlooked, you want to wrap that up in a nice package for the media. And we do. And it works.
Search for your region’s patient satisfaction scores vs. COVID-19 death rates These interactive charts provide the complete dataset from Vanguard’s recent study and model that links the COVID-19 death rates and online patient reviews of healthcare providers, as determined by the Happy Patient Index (HPI), in 100 U.S. cities. You can see which cities and … Continued
Compared with restaurants, doctors online reviews are 64% more likely to have 5-stars, but 194% more likely to rate only 1-star. “Great reviews don’t come easily,” says researcher and Vanguard Communications Technical Director Jonathan Stanley. “Low star ratings or negative doctors’ online reviews can be the deciding factor when a patient is searching for a provider.”