A nationwide study has uncovered what drives patients to write glowing, or scathing, reviews on the Internet. In a study of online doctor reviews coast to coast, Vanguard Communications developed special software to analyze Google+ reviews of doctors, group medical practices, clinics and hospitals.
Healthcare Marketing Research
As the experts in medical marketing, Vanguard Communications conducts in-depth surveys about the state of healthcare providers’ online presence, identifying trends about doctor reviews, medical websites and more.
What are the most popular medical specialties? We researched online reviews of healthcare providers in the 100 largest U.S. cities. Here the rankings of each of 23 specialties.
Vanguard Communications’ Happy Patient Index spotlights San Francisco Bay Area, Honolulu & Indianapolis for the most positive online reviews of doctors on Yelp and Google Plus.
The least satisfied American healthcare consumers live in California and New York State, according to an in-depth evaluation by Vanguard Communications of the ever-contentious online reviews that many physicians denounce.
Vanguard Communications’ Internet evaluation of major U.S. cities shows that more than half of doctors nationwide get at least four stars in Internet ratings on Yelp & Google.
U.S. Happy Patient Index (HPI), a nationwide study by Vanguard Communications, provides a comparative snapshot of the state of satisfaction with American healthcare based on Yelp and Google Plus reviews.
Unhappy patients who post negative reviews of their doctors on the Internet complain about poor customer service and bedside manner four times more often than cite misdiagnoses and inadequate medical skills as cause for their dissatisfaction, according to our multi-city study of “rate-your-doctor” websites.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.