Studies Digging Into Details of Online Reviews
A Healthcare Dive article shared a Vanguard study stating two-thirds of online reviews of top-line hospitals gave mediocre to poor ratings on Yelp.
News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.
The Magic of Medicine
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
Digital Communications Pro: Physicians & Scientists Face Special Challenges in Demystifying Genetics for Patients
Ron Harman King’s recent presentation focused on how online patient education can help inform prospective parents on reproductive genetic therapies.
Tips for Hospital Patients
How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
Radio Tour: Consumers Want Better Customer Service at Hospitals
Ron Harman King shares Vanguard Communications’ latest research findings and gives tips to consumers for choosing a hospital with good customer service to top radio shows across the country.
Analysis: Nearly Two-Thirds of Reviews Online Give Top-Ranked Hospitals Mediocre to Poor Marks
Vanguard Communications analyzed reviews of the nation’s top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.
Vanguard Wins Three 2017 Gold Leaf Awards for Healthcare Communications
Vanguard Communications received three Gold Leaf Awards at the Colorado Healthcare Communicators’ 2017 awards ceremony for writing, website design & e-newsletter communications.
Study: 96 Percent of Online Complaints About Doctors Fault Customer Service, Not Quality of Care
An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.
New Digital Marketing Site for IVF Professionals
Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.
Best, Worst Online Doctor Reviews
A study of more than 28,000 online reviews of physicians and other providers suggests that generally as a doctor’s level of education and training increases, patient satisfaction among American healthcare consumers actually decreases.