News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.
An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.
Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.
A study of more than 28,000 online reviews of physicians and other providers suggests that generally as a doctor’s level of education and training increases, patient satisfaction among American healthcare consumers actually decreases.
Want More Patients? Visit booth #325 at the 2014 MGMA Conference in Las Vegas to learn more about our healthcare marketing programs for medical practices.
Patients in San Francisco and Oakland appear to be happiest with their doctors, while the least satisfied American healthcare consumers live in other California cities as well as in New York State locales, according to Vanguard’s in-depth evaluation of the ever-contentious online reviews that many physicians denounce.
According to Vanguard Communications’ multi-city study of online doctor reviews, patients complain most about poor customer service and bedside manner.
Denver (Jan. 29, 2013) – On the heels of a Jan. 15 report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey finds that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.
Print edition of medical marketing resource will be sold on Amazon.com: Beginning October 26, 2012, the print edition of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices, by Ron Harman King, will be available for purchase on Amazon.com.
Vanguard Communications unveils the iCare Patient Center to enable more health care consumers “to join conversations already in progress on the Internet.” Read More …
Today’s Internet-savvy consumers are incessant shoppers of both health care providers and health care information. Grow your medical practice through content & conversations.