Doctor Online Reviews: It’s Love or Hate
Compared to restaurants, doctor online reviews are 64% more likely to have 5 stars, but nearly 200% more likely to rate only 1 star.
News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.
Vanguard Celebrates 25th Anniversary!
With the only medical practice growth guarantee, Vanguard Communications of Denver rolls into its 25th anniversary of providing great healthcare marketing.
Digital Communications Pro: Physicians & Scientists Face Special Challenges in Demystifying Genetics for Patients
Ron Harman King’s recent presentation focused on how online patient education can help inform prospective parents on reproductive genetic therapies.
Tips for Hospital Patients
How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
Radio Tour: Consumers Want Better Customer Service at Hospitals
Ron Harman King shares Vanguard Communications’ latest research findings and gives tips to consumers for choosing a hospital with good customer service to top radio shows across the country.
Analysis: Nearly Two-Thirds of Reviews Online Give Top-Ranked Hospitals Mediocre to Poor Marks
Vanguard Communications analyzed reviews of the nation’s top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.
Vanguard Wins Three 2017 Gold Leaf Awards for Healthcare Communications
Vanguard Communications received three Gold Leaf Awards at the Colorado Healthcare Communicators’ 2017 awards ceremony for writing, website design & e-newsletter communications.
Study: 96 Percent of Online Complaints About Doctors Fault Customer Service, Not Quality of Care
An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.
New Digital Marketing Site for IVF Professionals
Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.
Best, Worst Online Doctor Reviews
A study of more than 28,000 online reviews of physicians and other providers suggests that generally as a doctor’s level of education and training increases, patient satisfaction among American healthcare consumers actually decreases.