MarketingSherpa Interviews CEO Ron King
MarketingSherpa says building connection through Facebook Groups is as powerful an attractor as inbound links. Vanguard’s Ron King provides insight on reaching a target audience.
NJ Shore News Covers Vanguard Research
NJ Shore News Network reports on our research showing lawyers get more love on the internet than doctors and other industries.
CMS Waiver on Telemedicine is a “Sea Change”
Healio.com features our medical advisor Dr. Neil Baum’s tips for using telemedicine during the CMS waiver for the coronavirus pandemic.
Learn the Best Chat Apps for a Telemedicine Virtual Visit
Vanguard offers a free webinar for doctors on how to use FaceTime, Skype and other popular video chat apps to conduct a telemedicine virtual visit.
HIPAA Allows New Way to Engage Patients, but Documentation Is Key
Electronic Health Reporter features Vanguard’s medical advisor Dr. Neil Baum on telemedicine use during COVID-19 emergency and HIPAA waiver.
Love Thy Doctor? Recent Stats Say Not So Fast in Reviews Online
Doctors get the short end of the stick when it comes to reviews online. Why? The Burgundy Zine turns to Vanguard Communication’s latest research about physician reviews online.
How to Build a Doctor’s Financial Advisor Dream Team
Doctors often try to DIY it on their finances, but does that deliver sustainable growth? Listen to a doctor’s financial advisor.
Doctors’ Interpersonal Skills Affect How Patients Choose a Doctor
Dermatology Times features Vanguard’s study that finds patients choose a doctor by their online customer service reviews, not their medical care.
People Show Love for Doctors Much Less Than for Lawyers
Our research indicates people show love for doctors much less in online reviews than they do for lawyers, who are 44% more likely than doctors to receive a 5-star review. If there’s a lesson to be learned, it’s that picking a doctor can be a lot like online dating.
Doctor Online Reviews: It’s Love or Hate
Compared to restaurants, doctor online reviews are 64% more likely to have 5 stars, but nearly 200% more likely to rate only 1 star.