Not only do we get our marketing clients media coverage, we know how to grab headlines for ourselves, too. That’s not bragging, that’s credibility. We generate news through our groundbreaking research and seasoned insights about healthcare marketing.
There’s no better testimonial of a company’s credibility than being tagged as an expert by trusted arbiters of worth: the medical news media. Making medical news is very important for us, because it can help prospective clients understand that we really are as good as we say – maybe better. And, who doesn’t like a nice little ego trip every now and then?
When you know what you’re talking about and reach out to the media with solid, credible information, you make news. In the left column, you’ll see the coverage we’ve earned. In the right column are the press releases we’ve generated to get that coverage. And stay tuned, more is certainly on the way.
Also check out:
Vanguard’s featured videos on MedPage Today, a CME website for doctors
Healthcare marketing & management news, research & announcements from Vanguard
View recent healthcare marketing and management media placements featuring Vanguard Communications below.
Telemedicine is going to fundamentally change the healthcare industry. Patients and providers alike will be affected by a shift to telemedicine, Vanguard medical advisor Dr. Neil Baum explains in a Rasmussen College article.
Part B News made several 2017 predictions that were accurate, one of which was the affects of the Affordable Care Act (ACA) reform and how it has impacted how patients pay for their care. The Part B News’ 2018 Predictions Survey suggests it was right to suspect more cash payments. Ron Harman King, CEO Vanguard Communications, offered insight into the emerging payment methodologies.
A study of nearly 3,000 Yelp reviews from the nations top 20 hospitals, as chosen by US News & World Report, show that 2/3 of reviewers give hospitals one to three stars.
Following the Oct. 1 Las Vegas mass shooting, Ron King shares advice for doctors who need to talk about controversial topics with their patients.
Because patient satisfaction is a key focus for hospitals and health systems, revenue cycle management (RCM) and patient satisfaction are closely intertwined. Becker's Hospital Review spoke with Ron King about overcoming the RCM mistakes that can hurt a hospital's customer service.
Hospital Review spoke with Ron King about a recent study suggesting medical staff customer service can be patients' main frustration. "Generally, it's far simpler to fix problems at the front desk or physician scheduling than to deal with allegations of inadequate medical skills."
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View recent healthcare marketing and management news and announcements below.
How can patients choose the best hospitals - both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor's office.
Ron Harman King shares Vanguard Communications' latest research findings and gives tips to consumers for choosing a hospital with good customer service to top radio shows across the country.
Vanguard Communications analyzed reviews of the nation's top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.
Vanguard Communications received three Gold Leaf Awards at the Colorado Healthcare Communicators’ 2017 awards ceremony for writing, website design & e-newsletter communications.
An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.
Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.
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Ron Harman King, MAS, is CEO of Vanguard Communications and the author of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices (learn more). He is an expert in the field of healthcare marketing and PR, appearing weekly on the KTVD/KUSA-TV 9 News (Denver’s NBC affiliate) Ask the Experts program, and as a frequent speaker at medical conferences in North America and Europe.
Interested in speaking with Ron King or one of our other experts? We are available to speak with the media or other interested parties anytime.
Media Contact: Jessica McLaughlin
303-382-2999 Send an Email