Winning Healthcare Consumers’ Hearts & Minds
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
White Paper: Four Digital Trends Dominating Healthcare Communications
Discover current trends in digital healthcare communications & how medical practices can benefit.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Webinar: Blogging – The Why and How for Doctors
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Marketing For Physicians
Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.
Few Doctors Meet Patient Info Needs Online
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
Medical Practice Advertising Is About Actionable Uniqueness, Not $$$
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.
When Is Advertising for a Specialty Medical Practice a Good Idea?
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Get Wired or Get Retired: The Digital Gap in Medicine
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.