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The Wired Practice: Free Healthcare & Law Management & Marketing Resources & Articles


The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.

Want More Patients? Be Different. Be an Online Teacher.

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?