Whole-brain healthcare marketing since 1994. Measurably different.
Vanguard Communications was founded in 1994 as a traditional advertising, branding and public relations firm. Over the past two decades, we have become medical marketing experts, offering specialty medical practices and hospitals a full spectrum of strategic marketing, consulting, creative and technological solutions.
At Vanguard, we believe that science and art are not mutually exclusive. Design influences the way we approach technical challenges. Precise metrics inform our choice of words. Blending the analytical with the creative ensures that the campaigns we undertake for our clients get effective results.
As specialized healthcare marketers, we partner with practices to bridge the communication gap between doctors and prospective patients. Our whole-brain marketing approach blends science and art, melding the strength of knowledge with the persuasive power of creative communications.
We know that our success is a direct result of our clients’ success. That’s why we formulated the MedMarketLink program that offers a practice growth guarantee. Our understanding of what a practice needs and what patients want is just part of what makes us measurably different.
The Totally Wired Doctor
Social media, internet & marketing technology for medical practices
By Vanguard Communications CEO, Ron Harman King
Work smarter, not harder. Get the print edition of The Totally Wired Doctor on Amazon.com to learn the key elements of medical marketing, patient education, marketing technology and building a successful practice through the online and offline processes patients use to select healthcare providers. Through plain-talk language, King guides physicians and practice managers through healthcare marketing topics like managing online reviews on rate-your-doctor websites, Google advertising, search-engine optimization (SEO), building an effective website and more.