Compared with restaurants, doctors online reviews are 64% more likely to have 5-stars, but 194% more likely to rate only 1-star. “Great reviews don’t come easily,” says researcher and Vanguard Communications Technical Director Jonathan Stanley. “Low star ratings or negative doctors’ online reviews can be the deciding factor when a patient is searching for a provider.”
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that both current and potential patients can form impressions about your practice from what they see in online reviews. He provides some suggestions on how to improve those first web-based impressions.