Medical Advisor Neil “The Wiz” Baum, MD, offers doctor-to-doctor advice from his 40 years in practice
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Gratis excerpts from Dr. Baum’s eagerly awaited new book “Medicine is a Practice: The Rules for Healthcare Marketing”
Download chapters free of charge from Dr. Neil Baum’s highly anticipated 19th book. This book is a must-read for anyone who owns a practice or is thinking of starting their own practice. Coming soon to Amazon, where you’ll be able to purchase the book.
- Chapter 10: The Elephant and the Chains: Breaking Old Habits and Improving Practice Efficiency and Productivity
- Chapter 42: The Future of Medical Marketing
Recent Words from the Wiz
- Cigar Shop Wisdom: Make People Feel Seen
- Once Upon a Time … Physician Storytelling
- Medical Practice Phones & Basketball Shoes
- Serve Employees a Feedback Sandwich
- What Makes a Good Medical Expert Witness?
- How To Prompt ChatGPT for Best Results
- 5 Keys of YouTube Practice Marketing
- Using the Pull of Social Media
- Wisdom of Apologizing to a Patient
- The Art of Giving Forgiveness
- Motivate With Performance Reviews
- Don’t Get Hooked by Hacker Phishing
- Identifying Possible Litigious Patients
- Rehire Boomerang Employees?
- The Retirement Conundrum
- Avoid Amateur Telehealth Performances
- Practice Efficiency Resolutions for 2024
- Garnering Positive Reviews & Testimonials
- Making Up for Lower Reimbursements II
- How To Combat Declining Reimbursements I
- Proactive Hand Hygiene for Cybersecurity
- See Your Last Patient on Time
- You’ve Been Hacked! Next Steps to Take.
- What If Doctors Stopped Complaining?
- Plague of Hacked Medical Data
- Why U.S. Healthcare Could Use Irish Fishers
- Three Things I Was Not Taught in Med School
- Uber Patient-Centric Experiences
- Inspired Team Building
- The Obsolete Office Manager
- Stop the Great Resignation in Your Practice
Doctor-to-doctor archive
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- Cleaner Fish and Lifetime Value of Patients
- Broken Windows Policy
- Breaux, It’s OK to Say No
- Patient Personas for Your Practice
- The Pronoun They
- 5 Keys for Better Physician Listening Skills
- Good Answers for Bad Requests by Patients
- An SMA May Be SMART for Your Practice
- What Would Water Do, Doctor?
- Get Wise to the Ways of the Bonsai
- Your Money or Your Livelihood!
- Make a Good Last Impression
- Share, Don’t Bury, Magic Moments for Staff
- Don’t Let Practice Friction Just Slide By
- Wow, Can a Doctor Compete With Retail Health?
- Empathy: The Best Medicine for Doctor Burnout
- Creativity as a Cure in a Crisis
- Time to Let the Cost Cat Out of the Bag
- 2 Resolutions That Cost Nothing and Mean Everything
- How Doctors Can Sustain the Public’s Adoration
- They Could Hack Your Practice
- Cut to the Chase to Keep the Patient Relationship Rolling
- Doctors, Use your Words Wisely
- Doctor, Protect Thyself with These Tips
- How to Let an Employee Go
- Cutting Down the Phone Tree
- Everything in Its Place – Mise en Place
- Win-Wynn Customer Service in Las Vegas
- Increase the Effectiveness of Your Staff Meetings
- Homeruns, Strikeouts and Singles
- See Your Last Patient On Time
- Tips for Choosing a Healthcare Website Developer
- 10 Lessons I Learned from Noah’s Ark
- Golf, Life & the Practice of Medicine
- SEO Tips for Your Medical Practice Website
- The Secret to Having the Best Day Ever
- No Touching, No Complimenting – In An Exam Room?
- Write a Press Release That Generates News Coverage
- Lessons Learned from Legos
- Icebergs & Authencity – Get Below the Waterline
- 66% Better Clinical Outcomes & Medication Adherence
About Dr. Neil H. Baum
Dr. Neil H. Baum is chief medical advisor to Vanguard Communications and is the author of Marketing Your Clinical Practice – Ethically, Effectively, and Economically, which is in its 4th edition, and The Complete Business Guide to a Successful Medical Practice, which was published in 2015.
Dr. Baum has been dubbed “Dr. Wiz” for his love of magic and his specialty in urology.