The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.
Many people are reluctant to try new restaurants or hotels without reading reviews first. And lately, more and more patients are checking online doctor reviews before choosing a doctor. What can you do about negative reviews that are affecting your reputation?