Author: Ron Harman King, M.S.

Tips for Hospital Patients

How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.

Raising the Physician Voice

In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.

Want More Patients? Be Different

Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?