Lessons from 25 Years in Healthcare Marketing
Vanguard CEO Ron King shares the healthcare marketing lessons he’s learn in Vanguard’s 25 year history.
Tips for Hospital Patients
How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
Raising the Physician Voice
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
Winning Healthcare Consumers’ Hearts & Minds
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Webinar: Improve Your Doctors’ Online Reviews
Ron King discusses four simple strategies every health care provider group can deploy for vaccinating against bad online reviews while increasing positive reviews.
Want More Patients? Be Different
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Converting E-Powered Patients to YOUR Patients
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.