How can patients choose the best hospitals – both in terms of clinical outcomes and customer service? Vanguard Communications CEO, Ron Harman King, discusses ways patients can ensure they received the best doctoring and good customer service when going to a hospital or doctor’s office.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Ron King discusses four simple strategies every health care provider group can deploy for vaccinating against bad online reviews while increasing positive reviews.
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.
Not only do good reviews bode well for a practice’s online reputation; they also boost credibility in Google rankings. But is it unethical for a physician or practice to ask happy patients to post positive online reviews?