Healthcare Marketing & Practice Management Videos

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The Business of Medicine: Beating the Meeting Defeaters

Practice Pain Relievers: Practice Management De-Rusting


 

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  • All the Wrong Things to Say to Patients - In One Direct Mail Postcard
    All the Wrong Things to Say to Patients - In One Direct Mail Postcard
    What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do's and don'ts of direct mail marketing campaigns for healthcare. Pro tip: Don't hint that small scratch can lead to an amputation on a small postcard.
  • When and How to Say I'm Sorry to Patients
    When and How to Say I'm Sorry to Patients
    It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it's not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
  • How to Increase Your "Google Juice"
    How to Increase Your "Google Juice"
    In this edition of "The Wired Practice," Vanguard CEO, Ron Harman King, shares how to show on page 1 of Google without paying. Watch the full video.
  • Should Patients Be Allowed to Record Conversations with Their Doctor?
    Should Patients Be Allowed to Record Conversations with Their Doctor?
    In this edition of "The Wired Practice," Ron Harman King of Vanguard Communications looks at the legally sticky issue of patients recording their conversations with their doctors. Legalities aside though, King says physicians have a lot to gain by allowing recordings.
  • Raising the Physician Voice
    Raising the Physician Voice
    In this edition of "The Wired Practice," Ron Harman King of Vanguard Communications says that although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit "Frankenstein phobias." Doctors can ease those fears by joining conversations about science and risk.
  • Don't Be a Digital Slave, Take an Unplugged Sabbatical
    Don't Be a Digital Slave, Take an Unplugged Sabbatical
    In this installment of the "Practice Pain Relievers" series, Dr. Neil Baum discusses the importance of "unplugging" from the internet, and how doing so just one day a week can make doctors feel like they have more time.

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