Healthcare Marketing

MedMarketLink

Whole-brain medical marketing with a growth guarantee

Grow your practice 15 to 30 percent in year one

MedMarketLink Healthcare Marketing Program by Vanguard Communications | ladder

Want more patients?

MedMarketLink is the carefully formulated healthcare marketing program developed by Vanguard Communications for specialty medical practices and hospitals, proven to attract and retain new patients.

Since 1994, Vanguard has delivered the force of whole-brain marketing to the field of healthcare, growing practices and hospitals via a sophisticated array of integrated online technology and marketing creativity.

The specialized MedMarketLink program is a time-tested healthcare marketing solution, proven to boost practice revenues by 15 to 30 percent (or more) in year one, depending on practice location, specialty and market.

MedMarketLink, medical marketing by Vanguard Communications

Content marketing, not advertising

With a unique content marketing strategy that aims to tell (not sell), the MedMarketLink program focuses on providing patient education through multiple channels to position the practice as an expert resource. This includes adding our trademarked iCare Health Library, a collection of WebMD-style healthcare articles that cover specialty topics written by Vanguard’s medical writers to your practice's website. This information-centric approach develops patient trust and builds your practice – guaranteed.

About the MedMarketLink program

MedMarketLink integrates multiple components to create comprehensive websites based on online healthcare resources, services and patient conveniences. Our unique Internet system harnesses the power of education and interactivity and includes all the marketing components needed to increase a medical practice’s business.

Website design, management AND full technical support

  • Custom website design, including custom color palette
  • State-of-the-art website technology that is compatible with emerging mobile devices and demands
  • Ongoing security and technology updates, including our PHI Security Suite (offering the highest meaningful level of Internet security, satisfying and surpassing HIPAA standards)
  • Branding
  • Essential practice information – including location, services and other key information – written or edited by Vanguard’s team of communication experts
  • Monthly content management
  • ePhoneLink website-caller tracking number
  • Monthly analytics and marketing reports
  • Practice email accounts with your website’s domain name

Search-engine optimization (SEO) AND marketing

  • Website optimization for page one ranking on Google for key search terms
  • Ongoing SEO monitoring and adjustments
  • Annual audit
  • Google pay-per-click advertisement management

iCare Patient Center

Get More Patients Through MedMarketLink: Healthcare marketing, PR, online reputation and social media An interactive suite of patient-focused products featured on the practice website, including:
  • The premium iCare Health Library, a collection of WebMD-style articles that cover specialty topics written by Vanguard’s medical writers and SEO specialists, making each practice’s website a comprehensive patient resource
  • Encrypted iCare Contact, online forms that allow patients to submit questions, request appointments and more through the practice website with the added benefit of encrypted transmission and storage, meaning the practice can collect private information safely and securely
  • iCare Doctor’s Corner, which gives each physician his or her own corner of the practice website that is interactive and customizable
  • iCare Photo Album, which allows patients to submit their photos and tell their stories

Full public relations program

  • Full print, broadcast Internet media list customized for the practice, to include minimum of 250 local, regional and national media and journalist targets
  • National PR campaigns aimed at health care consumers, with each press release featuring patient profiles and physicians and distributed through a customized media list and also wire service
  • Business press releases distributed to customized media list and content optimized for search engines
  • Patient profiles that tell the stories of successful outcomes in a journalistic style, for use on the website and in PR campaigns
  • Physician blogging, with blog posts edited or ghostwritten by Vanguard
  • Physician video blogging, shot and edited by Vanguard
  • Online newsroom on practice’s website to include the posting of:
    • All press releases
    • Excerpts of resulting TV, radio and print coverage
    • Press backgrounder
    • Events and other business announcements
  • In-person media training and rehearsal for physicians/providers
  • Monthly eNewsletter sent to opt-in subscribers
  • Marketing to referral physicians through an e-newsletter or direct mail (postcards)

Social media marketing program

  • Initial set-up (or upgrade) of a practice Facebook page and Twitter account, the two most effective tools for patient engagement in social media
  • Weekly Facebook and Twitter posts
  • Follower building
  • Ongoing social media monitoring

Online reputation management and monitoring

  • Management and online PR for multiple rate-your-doctor websites (such as Yelp, Google, Healthgrades and more)
  • Integration of Patient Satisfaction Snapshot to increase positive reviews

Add-on features

Additional a la carte marketing features can be added on to the MedMarketLink package if desired, including:
  • Branding package
    • Establish your practice’s professional logo and graphic standards, from signature colors and logo design to typography and graphic design
  • Collateral package 
    • Apply your website’s branding to print products, including business cards, letterhead, envelopes and a custom brochure

See if the MedMarketLink program is right for you

With more than 20 years in healthcare marketing, Vanguard Communications has developed a carefully formulated healthcare marketing program to meet the needs of medical practices by incorporating key components of internet marketing and patient communication.

Contact us about our services

Our marketing services include:


Learn more about us

About Vanguard

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