About Vanguard Communications

What we do

In 1994, CEO Ron Harman King, JD, MS, founded Vanguard Communications as a traditional advertising, branding and public relations firm that soon evolved into focusing on medical marketing. We entered this new field and quickly found what works: giving patients who increasingly relied on the internet the honest, reliable information they needed to make healthcare – and provider – decisions.

That MedMarketLink program has been our bedrock service for our expanding group of medical practice clients, all experiencing our guaranteed practice growth.

Over time, we realized that many of our clients needed more than marketing, because dysfunctional practice management was unable to accommodate the new patients we brought to them. So we expanded our services to include process improvement with our MedAmorphosis program.

We then launched our LawMarketLink legal marketing program, applying nearly three decades of success in marketing medical professional services to help lawyers get noticed and grow their clientele. Rather than offering the same marketing tactics so many law marketing agencies offer, Vanguard employs guaranteed methodology and a fresh perspective, using all the right marketing components we know help a practice grow (guaranteed).

Vanguard’s competitive advantages

There is not another healthcare marketing or law marketing firm like us. The top six qualifications that set us apart from the rest are:

• Multi-disciplinary healthcare & legal expertise.
• We put our money where our mouth is with a guarantee.
• Accountability and heavy business orientation – tracking real new patient & legal client activity alongside website and internet activity.
• White-glove service – extraordinarily responsive, attentive and thorough.
• Hyper detailed wordsmiths.
• Better numbers – the volume of website visits, social media engagement and online reviews we generate significantly outpaces traditional volumes, often dwarfing the baseline.

Our team

We are more than website experts, SEO nerds and social media mavens. We have evolved into a uniquely skilled team of healthcare marketing, legal marketing and process improvement professionals, steeped in the currency of the ever-evolving digital world. 

At Vanguard, we make time for continued staff education and internal process analysis so we are always at the leading edge of all aspects of healthcare and legal trends, medical and law firm marketing, social media, public relations, reputation management and much more. The result: each client gets a dedicated multi-disciplinary team of six to eight pros in marketing, content creation and practice improvement.

Meet the Vanguard team

Our marketing guarantee

15%-30% increase in new patient visits in year one, or we work for free.
(We’ve never had to work for free.)

Have you ever known a marketing agency to guarantee business growth? Now you do.

Through nearly three decades worth of quantitative evidence and happy clients, our specially formulated marketing programs have a proven track record of success. We’ve never delivered less than a 19% increase in new clients for our practices, and the typical rate of practice growth is 25% to 30%.

Why we challenge clients to "think bigger"

A goldfish’s size is the product of its environment. The same goes for medical practices and law firms.

If a goldfish is kept in a small bowl with poor filtration and infrequent water changes, it will stay as small as it was the day it was purchased at the pet store. However, if the fish is moved to a larger tank or a pond, it will grow to fit the size of its environment.

To take your business to the next level, you need to put your practice in the right environment. That means offering not only expert clinical care or legal advice, but a positive customer experience, passionate practitioners, motivated staff and a steady stream of new appointments.

Don’t just take our word for it

     

Locations

Vanguard’s headquarters are in Denver, CO. The mountains and 300 days of sunshine make the Mile High City the perfect place to raise the bar for medical marketing and marketing for law firms. We also have a satellite location in Jacksonville, FL, and provide support for our clients across the United States.

The Wired Practice

Get started with our free practice-improvement resource of articles, original research & videos on improving client and patient experience, medical practice and law firm marketing & business management.

We also complete our own research into patient behavior, online reviews and healthcare marketing trends in order to garner considerable attention and help our clients’ practices as well.

Resources for the medical & legal industries

The Totally Wired Doctor, available on Amazon.com

See our original research