MedMarketLink, medical marketing by Vanguard Communications

Whole-brain medical marketing with a growth guarantee. Measurably different.

Get More Patients Through MedMarketLink: Healthcare marketing, PR, online reputation & social mediaWant more patients? Grow your practice 15% to 30% in year one

MedMarketLink is the carefully formulated healthcare marketing program developed by Vanguard Communications for specialty medical practices and hospitals, proven to attract and retain new patients.

Since 1994, Vanguard has delivered the force of whole-brain marketing to the field of healthcare, growing practices and hospitals via a sophisticated array of integrated online technology and marketing creativity.

The specialized MedMarketLink program is a time-tested healthcare marketing solution, proven to boost practice revenues by 15 to 30 percent (or more) in year one, depending on practice location, specialty and market.

Content marketing, not advertising

With a unique content marketing strategy that aims to tell (not sell), the MedMarketLink program focuses on providing patient education through multiple channels to position the practice as an expert resource.

This includes adding our trademarked iCare Health Library, a collection of WebMD-style healthcare articles that cover specialty topics written by Vanguard’s medical writers to your practice’s website.

This information-centric approach develops patient trust and builds your practice – guaranteed.

About the MedMarketLink program

MedMarketLink integrates multiple components to create comprehensive websites based on online healthcare resources, services and patient conveniences. Our unique Internet system harnesses the power of education and interactivity and includes all the marketing components needed to increase a medical practice’s business, including:


Website design & managementWebsite Design, Management & Full Technical Support

  • Custom website design, including custom color palette
  • State-of-the-art website technology that is compatible with emerging mobile devices and demands
  • Ongoing security and technology updates, including our PHI Security Suite (offering the highest meaningful level of Internet security, satisfying and surpassing HIPAA standards)
  • Branding
  • Essential practice information – including location, services and other key information – written or edited by Vanguard’s team of communication experts
  • Monthly content management
  • ePhoneLink website-caller tracking number
  • Monthly analytics and marketing reports
  • Practice email accounts with your website’s domain name

Google Certified: Google Analytics Monitoring, Google Adwords Management

Search-Engine Optimization (SEO) & Marketing

  • Website optimization for page one ranking on Google for key search terms
  • Ongoing SEO monitoring and adjustments
  • Annual audit
  • Google pay-per-click advertisement management


iCare Patient Center: Interactive website content

iCare Patient Center

An interactive suite of patient-focused products featured on the practice website, including:


iCare Health LibraryThe premium iCare Health Library, a collection of WebMD-style articles that cover specialty topics written by Vanguard’s medical writers and SEO specialists, making each practice’s website a comprehensive patient resource


iCare ContactEncrypted iCare Contact, online forms that allow patients to submit questions, request appointments and more through the practice website with the added benefit of encrypted transmission and storage, meaning the practice can collect private information safely and securely


iCare Doctor's CorneriCare Doctor’s Corner, which gives each physician his or her own corner of the practice website that is interactive and customizable


iCare Photo AlbumiCare Photo Album, which allows patients to submit their photos and tell their stories


ABC Good Morning America PR Media PlacementsFull Public Relations Program

  • Full print, broadcast Internet media list customized for the practice, to include minimum of 250 local, regional & national media & journalist targets
  • National PR campaigns aimed at health care consumers, with each press release featuring patient profiles and physicians and distributed through a customized media list and also wire service
  • Business press releases distributed to customized media list and content optimized for search engines
  • Patient profiles that tell the stories of successful outcomes in a journalistic style, for use on the website and in PR campaigns
  • Physician blogging, with blog posts edited or ghostwritten by Vanguard
  • Physician video blogging, shot and edited by Vanguard
  • Online newsroom on practice’s website to include the posting of:
    • All press releases
    • Excerpts of resulting TV, radio & print coverage
    • Press backgrounder
    • Events and other business announcements
  • In-person media training & rehearsal for physicians/providers
  • Monthly eNewsletter sent to opt-in subscribers
  • Marketing to referral physicians through an e-newsletter or direct mail (postcards)


Facebook and social media managementSocial media marketing program

  • Initial set-up (or upgrade) of a practice Facebook page and Twitter account, the two most effective tools for patient engagement in social media
  • Weekly Facebook and Twitter posts
  • Follower building
  • Ongoing social media monitoring


Yelp: Online Reputation for doctors and medical practices

Online reputation management & monitoring

  • Management and online PR for multiple rate-your-doctor websites (such as Yelp, Google, Healthgrades and more)
  • Integration of Patient Satisfaction Snapshot to increase positive reviews

Add-On Features

Additional a la carte marketing features can be added on to the MedMarketLink package if desired, including:

  • Branding package 
    • Establish your practice’s professional logo and graphic standards, from signature colors and logo design to typography and graphic design
  • Collateral package 
    • Apply your website’s branding to print products, including business cards, letterhead, envelopes and a custom brochure

Find the program that’s right for you

With more than 20 years in healthcare marketing, Vanguard Communications has developed two distinct programs – MedMarketLink and MedSocialLink – which have been carefully formulated to meet the needs of medical practices by incorporating key components of Internet marketing and patient communication.

Read more: Which Marketing Mix is Right For Your Practice?