Whole-Brain Marketing for Specialty Healthcare Providers
Practice growth guaranteed
Two ways to find more patients
Vanguard Communications has developed two distinct programs – MedMarketLink and MedSocialLink – which have been carefully formulated to meet the needs of medical practices by incorporating key components of Internet marketing and patient communication proven to build practices.
We don’t advertise. We educate.
With more than 20 years experience in healthcare marketing and finding new patients for providers, we know that patients look for health information first and doctors second. With data from Google and other sources behind this idea, we know that today’s savvy e-powered patients look for information about their health much more often than (and long before) they search for a provider. When patients do find a doctor, they choose the doctor based on information they can trust.
Patients want to be told, not sold. For this reason, Vanguard’s carefully crafted healthcare marketing programs are content-centric, emphasizing online health education through multiple channels: the practice website, public relations, social media and more. This content marketing strategy positions each practice as an expert in the field and an information resource, offering meaningful information that develops trust and makes searching patients your patients.
We guarantee it.
For larger practices, MedMarketLink is the only medical marketing program that offers a guarantee of 15 to 30 percent increase in new patients in the first year.
For smaller practices in certain specialties, MedSocialLink offers a guarantee of 10 to 15 percent increase in new-patient leads.
Which marketing mix is right for your practice?
Medical Marketing Service
|Growth guarantee||15-30% increase in new patients in yr. one||10-15% increase in new patient leads in yr. one|
|Website content management||Premium||Standard|
|Branding: website design & color palette||Fully customized||Individually tailored|
|Mobile version of website||√||√|
|Ongoing security & technology updates||√||√|
|Search-Engine Optimization (SEO)||Premium||Standard|
|Press releases||Pitched to media||Posted on website|
|iCare Health Library||Premium, customized||Standard|
|iCare Contact||Encrypted website forms||Secure website forms|
|iCare Doctor’s Corner – a mini website for each physician||√|
|iCare Photo Album – for patients to upload testimonials & photos||√|
|iCare Bulletin Board – for posting news briefs to websites||Vanguard writes & posts briefs||Practice writes & uploads their own briefs|
|Online reputation management & PR||√|
|Monthly analytics & marketing reports||√|
|ePhoneLink – tracks callers from website||√|
|Google AdWords – pay-per-click advertising||√|
|Customized PR media list||√|
|National news media campaigns||√|
|Blogging & Video Blogging||√|