Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Skilled Physicians vs. Top Computers: What Technology Means for Healthcare
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
Trust Is a Must in Healthcare
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.
Medicine is a Business: Top 3 Medical Marketing Tips
How can you apply the top three business marketing principles to medicine? Simple, give patients the information they want and need up front.
E-patients in the Age of Online Healthcare Communications
Online healthcare communications are no longer part of a far off future. Individual medical practices must choose: either lead or follow your competitors.
Why Online Physician Participation Counts
Should a physician use a personal blog to share his/her opinion on medical controversies? As a medical expert, online physician participation is crucial.
Why Doctors Should Blog: The Business Case
Provide free information to help differentiate you from other providers in your area and turn a doctor’s blog into a smart business strategy.