Nonmonetary Methods of Employee Motivation
In this video, Dr. Neil Baum discusses the nonmonetary methods of employee motivation. Staff members who are often encouraged will make extra efforts for the patients and the practice.
Search Engine Optimization (SEO) Development Guide for Healthcare Practices
Dr. Neil H. Baum discusses the vital role of SEO in attracting new patients. Healthcare practices make SEO a priority in their online marketing.
Creating an Experiential Practice for the Best Patient Experience
Dr. Neil H. Baum discusses the importance of patient experience and using the experiential practice to create win-win for the practices and the patients.
The Elephant’s Chains and Breaking Bad Habits
In this blog, Dr. Neil H. Baum describes how doctors can break bad habits to become more productive and profitable.
Problem-Solving Your Fishbone Into a Wishbone
Dr. Neil Baum and process improvement expert Dave Spiciarich discuss how to use the Fishbone problem-solving analysis to solve complex issues within a medical practice.
Use Marketing Analytics to Turn Marketing into Money
In this blog, Neil H. Baum, MD, discusses the importance of medical practices measuring marketing analytics for all marketing efforts. Learn why physicians should pay close attention to marketing metrics.
Healthcare Customer Service Lessons Learned from the Hospitality Industry
Healthcare customer service is very important to patients. Dr. Neil H. Baum of Vanguard shares lessons doctors can learn from the hotel industry.
Four Levels of Improving Patient Satisfaction
Dr. Neil Baum, medical advisor for Vanguard Communications, shares his advice on improving patient satisfaction and benefiting from word-of-mouth marketing.
Phone Etiquette Lessons Learned from Putting on Your Socks
What does Coach John Wooden’s advice on basketball shoes and socks have to do with running a successful practice with good office phone etiquette? A lot.
Healthcare Marketing ROI
Dr. Neil H. Baum, a healthcare marketing expert, discusses how doctors can make the most of btheir marketing dollars by tracking ROI accurately.