The 5 Ps of Marketing Healthcare: a Prescription for Success
Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
The fix to the Big Quit in healthcare is not to increase salaries & benefits. Dr. Neil Baum explains it’s using simple ways to motivate.
Tough times for medical practices losing staff in The Great Resignation. Team building can help keep them onboard & motivated.
The Great Resignation in healthcare is driven by dissatisfaction in a previously desired career. Medical Adviser Dr. Neil Baum outlines the various causes.
Choosing not to conduct a regular patient survey is like choosing not to publish J.K. Rowling’s book series. Dr. Neil Baum explains.
Patients often test a doctor’s medical code of ethics by making inappropriate requests. Dr. Neil Baum tells how to effectively handle this.
Patient depersonalization can undo all your good intentions to provide patient centered care. Doctors can and should prevent that.
Dr. Neil Baum takes a lesson from geopolitical diplomacy with the Russian Navy & applies it to fixing doctor salary gender inequality.
A buyer persona (patient persona) represents a group of your patients with similarities, enabling you to better target and serve them.
Physician active listening skills are a foundation of effective healthcare communication, affecting outcomes & the patient experience. Get actionable tips on how to improve active listening skills.