The 5 Ps of Marketing Healthcare: a Prescription for Success
Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
Solutions to the Big Quit (The Great Resignation) in Healthcare
The fix to the Big Quit in healthcare is not to increase salaries & benefits. Dr. Neil Baum explains it’s using simple ways to motivate.
Inspired Team Building for Medical Offices
Tough times for medical practices losing staff in The Great Resignation. Team building can help keep them onboard & motivated.
What’s Causing The Great Resignation in Healthcare?
The Great Resignation in healthcare is driven by dissatisfaction in a previously desired career. Medical Adviser Dr. Neil Baum outlines the various causes.
Harry Potter and the Elusive Patient Survey
Choosing not to conduct a regular patient survey is like choosing not to publish J.K. Rowling’s book series. Dr. Neil Baum explains.
Patient Requests That Test the Medical Code of Ethics
Patients often test a doctor’s medical code of ethics by making inappropriate requests. Dr. Neil Baum tells how to effectively handle this.
Three Antidotes to Patient Depersonalization
Patient depersonalization can undo all your good intentions to provide patient centered care. Doctors can and should prevent that.
Irish Fishermen, Russian Navy & Doctor Salary Gender Inequality
Dr. Neil Baum takes a lesson from geopolitical diplomacy with the Russian Navy & applies it to fixing doctor salary gender inequality.
Sculpt Buyer Personas (Patient Personas) Like a Michelangelo
A buyer persona (patient persona) represents a group of your patients with similarities, enabling you to better target and serve them.
How Doctors Can Improve Active Listening Skills
Physician active listening skills are a foundation of effective healthcare communication, affecting outcomes & the patient experience. Get actionable tips on how to improve active listening skills.