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Winning Healthcare Consumers’ Hearts & Minds

Act on the internet’s clues for better patient satisfaction

The internet has revolutionized healthcare by putting unprecedented information and power into patients’ hands. Multiple studies by Vanguard Communications reveal a generally high level of satisfaction with the quality of clinical care received, accompanied by significant dissatisfaction of non-clinical aspects. Despite general satisfaction with clinical outcomes, patients are often gravely disappointed in experiences outside examination and operating rooms, starting with evaluating providers’ skills online before the first appointment.

In this webinar for the American Alliance of Orthopaedic Executives, Vanguard CEO Ron Harman King discusses the impact of the internet on healthcare consumers’ decisions and how providers should consider new ways to deliver not just quality of care but quality of service.


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