MarketingSherpa reveals how Facebook Groups offer a fresh approach to content marketing
MarketingSherpa Senior Director of Content Daniel Burstein says building connection through Facebook Groups is as powerful an attractor as inbound links. “Whether it’s a pandemic-specific group or an evergreen topic related to your brand, Facebook Groups are a way to build a community of potential customers around a topic important to them,” he says.
Burstein offers 12 tips for launching and growing a Facebook Group. One is to pick a niche topic relevant to your industry, but not specifically about your brand. “Most people don’t want to join a group about you. They want to join a group about them,” he writes.
Vanguard Communications CEO Ron King contributes his insights into the importance of knowing your audience and how to find them.
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We provide education-focused healthcare marketing with a strategy guaranteed to bring in new patients. Through our MedMarketLink program, Vanguard combines the disciplines of online and offline PR, strategic marketing and information technology for healthcare providers.