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MarketingSherpa Interviews CEO Ron King

MarketingSherpa reveals how Facebook Groups offer a fresh approach to content marketing

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MarketingSherpa Senior Director of Content Daniel Burstein says building connection through Facebook Groups is as powerful an attractor as inbound links. “Whether it’s a pandemic-specific group or an evergreen topic related to your brand, Facebook Groups are a way to build a community of potential customers around a topic important to them,” he says.

Burstein offers 12 tips for launching and growing a Facebook Group. One is to pick a niche topic relevant to your industry, but not specifically about your brand. “Most people don’t want to join a group about you. They want to join a group about them,” he writes.

Vanguard Communications CEO Ron King contributes his insights into the importance of knowing your audience and how to find them.

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