Medical Marketing News

Medical marketing research results and media placements – Vanguard Communications


Medpage Today logo

Video: How Not to Respond to Negative Online Reviews

Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.

Becker's Hospital Review

Common Revenue Cycle Management Mistakes That Hurt Customer Service

Because patient satisfaction is a key focus for hospitals and health systems, revenue cycle management (RCM) and patient satisfaction are closely intertwined. Becker’s Hospital Review spoke with Ron King about overcoming the RCM mistakes that can hurt a hospital’s customer service.

Medpage Today logo

Video: What Every Medical Website Should Have

A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.

Becker's Hospital Review

Patients’ No. 1 Complaint? Medical Staff Service

Hospital Review spoke with Ron King about a recent study suggesting medical staff customer service can be patients’ main frustration. “Generally, it’s far simpler to fix problems at the front desk or physician scheduling than to deal with allegations of inadequate medical skills.”

imgres-1

Poor Doctor Reviews Linked to Bad Patient Service

Physicians Practice spoke with Ron King about a recent study showing that according to online review analysis, patient service in waiting rooms is more important to them than the care they receive in examination rooms.

consumer-reports-logo

When Your Doctor’s Bedside Manner Is Vital

A 2013 Vanguard Communications survey, as featured in Consumer Reports, found that online complaints about bedside manner issues, such as doctors being dismissive of concerns, late for appointments, hurried or not listening well, were almost four times more common than criticisms about medical abilities.