Medical Marketing News

In this video from “The Wired Practice” series, Ron King discusses organic, or unpaid, search engine marketing. Learn what influences Googles search results about your practice and how to optimize your online presence.

You want patients to find you when they enter your name in a Google search. Here’s how Google decides your website ranking and what to do to boost it.

In this installment of “The Wired Practice,” Ron King discusses the benefits of doctor blogging. Learn how, when and what to write in order to increase your online presence and get the most out of your blogging efforts.

Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.

In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.

Because patient satisfaction is a key focus for hospitals and health systems, revenue cycle management (RCM) and patient satisfaction are closely intertwined. Becker’s Hospital Review spoke with Ron King about overcoming the RCM mistakes that can hurt a hospital’s customer service.

Previously, Ron King of Vanguard Communications gave do’s and don’ts for all physicians’ websites. In this second video, King explains how a website can be used to build a medical practice.

A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.

MedPage Today shares Ron King’s video explaining what is most important to patients’ based off studies surrounding doctor reviews.