MarketingSherpa Interviews CEO Ron King
MarketingSherpa says building connection through Facebook Groups is as powerful an attractor as inbound links. Vanguard’s Ron King provides insight on reaching a target audience.
Healthcare marketing and practice improvement research results and media placements featuring Vanguard Communications.
NJ Shore News Covers Vanguard Research
NJ Shore News Network reports on our research showing lawyers get more love on the internet than doctors and other industries.
CMS Waiver on Telemedicine is a “Sea Change”
Healio.com features our medical advisor Dr. Neil Baum’s tips for using telemedicine during the CMS waiver for the coronavirus pandemic.
HIPAA Allows New Way to Engage Patients, but Documentation Is Key
Electronic Health Reporter features Vanguard’s medical advisor Dr. Neil Baum on telemedicine use during COVID-19 emergency and HIPAA waiver.
Love Thy Doctor? Recent Stats Say Not So Fast in Reviews Online
Doctors get the short end of the stick when it comes to reviews online. Why? The Burgundy Zine turns to Vanguard Communication’s latest research about physician reviews online.
Doctors’ Interpersonal Skills Affect How Patients Choose a Doctor
Dermatology Times features Vanguard’s study that finds patients choose a doctor by their online customer service reviews, not their medical care.
Improving Hospitals’ Doctor Communication
MultiBriefs features Vanguard Communications’ tips on how to improve hospital’s patient-centered approach by focusing on doctor communication.
Studies Digging Into Details of Online Reviews
A Healthcare Dive article shared a Vanguard study stating two-thirds of online reviews of top-line hospitals gave mediocre to poor ratings on Yelp.
Medical Problem Solving Tips for a Doctor
Vanguard’s CEO and medical advisor shared tips for problem solving in a medical practice with the Journal of Medical Practice Management.
Doctors Should Embrace Healthcare Consumerism to Attract Patients
CEO Ron Harman King tells Well that medical practices need to act like the hospitality industry, practicing healthcare consumerism to keep patients happy.