Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.
Medical Marketing News
Medical marketing research results and media placements – Vanguard Communications
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
Because patient satisfaction is a key focus for hospitals and health systems, revenue cycle management (RCM) and patient satisfaction are closely intertwined. Becker’s Hospital Review spoke with Ron King about overcoming the RCM mistakes that can hurt a hospital’s customer service.
Previously, Ron King of Vanguard Communications gave do’s and don’ts for all physicians’ websites. In this second video, King explains how a website can be used to build a medical practice.
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
MedPage Today shares Ron King’s video explaining what is most important to patients’ based off studies surrounding doctor reviews.
Hospital Review spoke with Ron King about a recent study suggesting medical staff customer service can be patients’ main frustration. “Generally, it’s far simpler to fix problems at the front desk or physician scheduling than to deal with allegations of inadequate medical skills.”
Physicians Practice spoke with Ron King about a recent study showing that according to online review analysis, patient service in waiting rooms is more important to them than the care they receive in examination rooms.
Denver Business Journal talked to Vanguard CEO Ron King about a recent study that shows patients’ biggest concern is not necessarily about their medical care, but rather the customer service they receive.
A 2013 Vanguard Communications survey, as featured in Consumer Reports, found that online complaints about bedside manner issues, such as doctors being dismissive of concerns, late for appointments, hurried or not listening well, were almost four times more common than criticisms about medical abilities.