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Online Reputation Management Services

Vanguard VP Interviewed About Online Reputation Management Services

Modern Healthcare Logo | Vanguard Communications | Denver, COThe key for doctors in responding to negative reviews is to acknowledge the patients’ feelings and show that you care and wants to listen, said Stephanie Wilson, Vanguard’s vice president, in a Modern Healthcare article on online reputation management services by reporter Tara Bannow.

Healthcare providers cannot divulge protected patient health information (PHI) on public channels, such as Facebook, but they should engage reviewers to call the office and discuss any issues offline. A practice should never admit wrongdoing, especially on social media sites, Wilson added. It’s actually advised, however, to engage with benign comments such as, “We’re sorry you feel this way.”

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