MedMarketLink

SEO & Web Marketing for Medical Practices

Three case studies

Case: Six-physician, procedure-based practice in North Carolina.
Before: Stripped-down, brochure-ware website with no web marketing program.
After: A highly searchable, patient-centric web site with ongoing search engine optimization and pay per click marketing.

Within six months:

New-patient appointment requests – From 0 to 46 per month
Gross revenue generated by Web site: $2.6 million annually

Case 2: Five-physician, sub-specialty practice in Northern California
Before: Practice had large Web site, but no SEO
After: A fully optimized Web site with interactive features.

Within six months:

Unique Visitors/month rose from 3,289 to 10,080 = 306% increase

Case 3: Neurosurgical group serving five states
Before: No Web site, no marketing or PR program.
After: One year after launching a full MedMarketLink program, featuring Web site, PR, referral marketing, and branding:

To meet demand, the practice grew from three to five physicians.

Moms Mad for the Web Parents are among the highest users of the Internet, significantly outpacing couples and singles without children, according to a variety of sources. The Vanishing Newspaper Is the daily newspaper dying? Or just catching its breath for a new competitive sprint in a different format? The Pew Charitable Trust's annual report on American media says people appreciate journalism perhaps as much as ever. But mass communications is reaching a pivot point in accelerating changes. Online Journalism Booming While newsrooms are shrinking alarmingly quickly, many major daily newspapers are seeing mushrooming growth in online readers, according to Editor and Publisher magazine and the Nielsen research company. As of 2008, some newspapers have seen a doubling in numbers of online readers in just a year.