Unhappy patients who post negative reviews of their doctors on the Internet complain about poor customer service and bedside manner four times more often than cite misdiagnoses and inadequate medical skills as cause for their dissatisfaction, according to our multi-city study of “rate-your-doctor” websites.
Healthcare Marketing Research
As the experts in medical marketing, Vanguard Communications conducts in-depth surveys about the state of healthcare providers’ online presence, identifying trends about doctor reviews, medical websites and more.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.