MarketShareLink – The Whole Brain at Work

"Art and science have their meeting point in method." – Edward Bulwer-Lytton

The majority of people have a preference for either left-brain or right-brain thinking. Left-brain thinkers (strategists) focus on logical thinking, analysis and accuracy. Right-brain thinkers (creative types) focus on aesthetics, emotions and creativity.

It's rare to find people with whole brain capabilities who are equally adept at both modes – that's where Vanguard strives to be in combining the best of graphic design and compelling writing with IT solutions and Web interactivity.

	Left Brain	Right Brain
Traits	Analytical, objective, looks at parts, logical, sequential, rational	Synthesizing, subjective, looks at wholes, Random, intuitive, holistic
Services	Marketing research, Web programming, IT products	Graphic design, Visual branding, compelling writing

The science of analysis, the art of persuasion

The fact is, marketing is never isolated to one half of the brain. It takes logic and critical thinking to evaluate a business challenge objectively. Then it takes abstract creativity to devise solutions.

It's this melding of art and science, the emotional with the analytical, that ensures the campaigns and projects we undertake for our clients get results.

What you'll see demonstrated on these Web pages, we hope, is the blend of such disciplines: strategic business research and analysis combined with creative writing, graphic design, conceptual symbolism – all joining forces to create the art of persuasion.

Online Journalism Booming While newsrooms are shrinking alarmingly quickly, many major daily newspapers are seeing mushrooming growth in online readers, according to Editor and Publisher magazine and the Nielsen research company. As of 2008, some newspapers have seen a doubling in numbers of online readers in just a year. The Vanishing Newspaper Is the daily newspaper dying? Or just catching its breath for a new competitive sprint in a different format? The Pew Charitable Trust's annual report on American media says people appreciate journalism perhaps as much as ever. But mass communications is reaching a pivot point in accelerating changes. Moms Mad for the Web Parents are among the highest users of the Internet, significantly outpacing couples and singles without children, according to a variety of sources.