Why Content Marketing Is Ideal for Medical Practices
Content marketing is a must for medical practices. We guarantee it’s the best way to increase patient volume because it plays well with Google and other search engines.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
The Need for Medical Practice SEO (Search Engine Optimization)
In this video, Vanguard Vice President Stephanie Wilson explains the importance of medical practice SEO for successful websites that attract new patients.
Netiquette for Doctors Who Conduct Telehealth
Telehealth is taking center stage in the care of patients, especially in the time of COVD-19. Doctors, don’t tarnish your reputation with amateur netiquette in your video presence.
Employee Motivation and Safety During Coronavirus
What will keep medical staff safe and sane during the coronavirus pandemic? Dr. Neil Baum offers tips on how doctors can be leaders in employee motivation.
Retain Key Medical Employees with a Great Health Insurance Plan
For medical practices, providing a comprehensive health insurance benefit is key to attracting and retaining talented employees.
How to Build a Doctor’s Financial Advisor Dream Team
Doctors often try to DIY it on their finances, but does that deliver sustainable growth? Listen to a doctor’s financial advisor.
People Show Love for Doctors Much Less Than for Lawyers
Our research indicates people show love for doctors much less in online reviews than they do for lawyers, who are 44% more likely than doctors to receive a 5-star review. If there’s a lesson to be learned, it’s that picking a doctor can be a lot like online dating.
Doctors Online Reviews Are Polarized
Compared with restaurants, doctors online reviews are 64% more likely to have 5-stars, but 194% more likely to rate only 1-star. “Great reviews don’t come easily,” says researcher and Vanguard Communications Technical Director Jonathan Stanley. “Low star ratings or negative doctors’ online reviews can be the deciding factor when a patient is searching for a provider.”
Improve Medication Compliance: Enlist Pharmacy Assistance
Dr. Neil Baum tells a story of his disastrous medication error that left a patient very ill, and advises how to improve medication compliance in the future.
Doctor Patient Relations: How to Handle an Emotional Patient
One of the most difficult situations that physicians face in medicine is dealing with an emotionally charged or difficult patient. In this video, oncologist Dr. Saketh Guntupalli discusses the effective way to address the concerns of emotionally distressed patients.