Healthcare Marketing ROI
Dr. Neil H. Baum, a healthcare marketing expert, discusses how doctors can make the most of btheir marketing dollars by tracking ROI accurately.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Beyond the Hippocratic Oath – 3 Lessons I Wish I’d Learned in Medical School
In this next installment of the Practice Pain Relievers video series, Dr. Neil Baum shares lessons he learned throughout his 40 year career about the patient experience. Learn from an experienced doctor, speaker and author about how to have happier patients.
A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
WWDD (What Would Disney Do) about Medical Customer Service?
Learn how to implement customer service strategies to make your medical customers – patients – feel as special as the employees at Disney make their guests feel.
PR 101: How Physicians Can Earn Media Attention
Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.
The Magic of Medicine
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Fail to Plan, Plan to Fail – Preparing a Marketing Plan for Your Practice
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.