The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Many people are reluctant to try new restaurants or hotels without reading reviews first. And lately, more and more patients are checking online doctor reviews before choosing a doctor. What can you do about negative reviews that are affecting your reputation?
Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.
By Ron Harman King – Why isn’t my website showing up on page one of Google? Why is my competitor’s site ranking higher? This is the second installment in a blog series aimed at helping medical professionals master the basics of internet search marketing.
By Ron Harman King – The first installment in a blog series aimed at helping medical professionals master the basics of Internet search marketing.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Doctors are educators as well as healers. Creating a blog not only teaches but attracts new patients who are already online searching about your specialty, symptoms and treatments.
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.