The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Doctors are educators as well as healers. Creating a blog not only teaches but attracts new patients who are already online searching about your specialty, symptoms and treatments.
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Concise writing is essential for doctor blogs. Discuss something people want to know about and deliver your message with poetic brevity.
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?