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Healthcare Marketing & Management News


News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.

New Digital Marketing Site for IVF Professionals

Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.

Best, Worst Online Doctor Reviews

A study of more than 28,000 online reviews of physicians and other providers suggests that generally as a doctor’s level of education and training increases, patient satisfaction among American healthcare consumers actually decreases.

Survey: Few Doctors Meet Patient Info Needs Online

Denver (Jan. 29, 2013) – On the heels of a Jan. 15 report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey finds that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.