Healthcare Marketing & Management News


News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.

Best, Worst Online Doctor Reviews

A study of more than 28,000 online reviews of physicians and other providers suggests that generally as a doctor’s level of education and training increases, patient satisfaction among American healthcare consumers actually decreases.

Survey: Few Doctors Meet Patient Info Needs Online

Denver (Jan. 29, 2013) – On the heels of a Jan. 15 report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey finds that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.