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Healthcare Marketing & Management News

 

News and announcements from Vanguard Communications, healthcare marketing & practice improvement since 1994.


Survey: Few Doctors Meet Patient Info Needs Online

Denver (Jan. 29, 2013) – On the heels of a Jan. 15 report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey finds that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms.

Print Edition of The Totally Wired Doctor Available

Print edition of medical marketing resource will be sold on Amazon.com: Beginning October 26, 2012, the print edition of The Totally Wired Doctor: Social media, the Internet & marketing technology for medical practices, by Ron Harman King, will be available for purchase on Amazon.com.

Power to the Patients

Power to the patients explores how health care consumers use information technology and the importance of consumer access to electronic medical records (EMR).