DENVER, December 13, 2017 – Denver-based Vanguard Communications received three Gold Leaf Awards at the Colorado Healthcare Communicators’ (CHC’s) annual awards ceremony, highlighting expertise in writing, website design and e-newsletter communications. Vanguard received two silver awards and one bronze prize, placing in each of the three categories they entered with work for their client, University of Colorado OB/GYN Department.
“We are pleased by the recognition of our hard work and grateful to be able to represent such outstanding clients,” said Vanguard CEO Ron Harman King.
For the silver award in the website category, Vanguard developed a new website in 2017 for University of Colorado School of Medicine OB/GYN and Family Planning. The website featured a modernized design, mobile-first functionality, simplified navigation and back-end updates to increase the site’s load speed, which affects search-engine rankings and user experience.
The silver award in the writing category was for a patient story for the OB/GYN Department’s Advanced Reproductive Medicine. In the midst of battling cancer, young Jason Kotas preserved his fertility before undergoing the sterilizing effect of cancer treatment. Some 20 years later, CU’s reproductive endocrinologists used his cryogenically preserved sperm to help him realize his dream of fatherhood. Vanguard wrote and promoted his remarkable story to give hope to others and highlight an under-used healthcare treatment. Jason’s story also garnered television coverage and views on social media.
Vanguard also earned a bronze Gold Leaf Award for the July 2017 edition of the OB/GYN’s department monthly e-newsletter to nearly 10,000 subscribers, drawing special attention to a patient testimonial from CU Gynecologic Oncology for cancer treatment.
Colorado Healthcare Communicators has recognized healthcare professionals in public relations, marketing and communications through the annual Gold Leaf Awards since the 1970s. Each year a panel of judges who are professionals in healthcare marketing and public relations score each entry based on the requirements of the specific category. Judges make evaluations of each entry’s planning and goals, implementation, results and overall excellence.
# # #
About Vanguard Communications
Vanguard Communications & Healthcare Process Improvement is a Denver-based healthcare consulting firm specialized in the integration of two disciplines and service categories: digital marketing, patient education and communications, plus operational efficiency analysis and process improvement. Founded in 1994, Vanguard serves clients coast to coast in small to large private and academic medical practices.