Doctors’ Interpersonal Skills Affect How Patients Choose a Doctor
Dermatology Times features Vanguard’s study that finds patients choose a doctor by their online customer service reviews, not their medical care.
People Show Love for Doctors Much Less Than for Lawyers
Our research indicates people show love for doctors much less in online reviews than they do for lawyers, who are 44% more likely than doctors to receive a 5-star review. If there’s a lesson to be learned, it’s that picking a doctor can be a lot like online dating.
Doctor Online Reviews: It’s Love or Hate
Compared to restaurants, doctor online reviews are 64% more likely to have 5 stars, but nearly 200% more likely to rate only 1 star.
Doctors Online Reviews Are Polarized
Compared with restaurants, doctors online reviews are 64% more likely to have 5-stars, but 194% more likely to rate only 1-star. “Great reviews don’t come easily,” says researcher and Vanguard Communications Technical Director Jonathan Stanley. “Low star ratings or negative doctors’ online reviews can be the deciding factor when a patient is searching for a provider.”
Improving Hospitals’ Doctor Communication
MultiBriefs features Vanguard Communications’ tips on how to improve hospital’s patient-centered approach by focusing on doctor communication.
The FaceApp Foul: When Online Fun & Security Are at Odds
Following the FaceApp security debacle, we discuss the security of phone apps, what you can do to protect yourself and why doctors should be extra cautious.
Six Mistakes That Hinder Physicians’ Financial Goals
Jeff Witz of MediQuis Asset Advisors discusses the 6 mistakes physicians should avoid in order to meet their financial goals.
Using Your Practice’s Website to Attract New Patients
In this video published by MedPage Today, Ron King discusses 7 do’s and don’ts that every physician’s website should follow.
Vanguard Celebrates 25th Anniversary!
With the only medical practice growth guarantee, Vanguard Communications of Denver rolls into its 25th anniversary of providing great healthcare marketing.
Online Outrage After We Suggest Doctors Drop the Dr. Title
Our reasoned response to doctors expressing outrage at our suggestion in a MedPage Today video that they drop the Dr. title to improve patient relations.