Patients’ Feelings Are Key to Your Branding
Patients do their own research on providers and make their own choices when choosing a doctor. Branding helps influence that choice.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Urogynecology Digital Marketing Attracts New Patients
Case study shows how Vanguard’s content and digital marketing program, not advertising, significantly increased patient volume at a university urogynecology practice.
How to Justify an Investment in Medical Marketers
Vanguard’s fee e-book explains how to get your physician partners’ buy-in to bring in medical marketers – and lots of new patients.
Video Marketing for Medical Practices
Patient demand is booming for doctor videos. As natural explainers, doctors should embrace video marketing on their practice websites and social media channels to attract new patients and educate existing ones.
4 Critical Tips for Medical Website Optimization (SEO)
Medical website optimization will help patients find your practice when searching for health information related to your specialty.
Smart Doctors Use Smartphones to Lure Patients Back
In this MedPage Today video, CEO Ron King illustrates how smartphones help physicians retain patients with video, social media, even phone calls.
Medscape Cites CEO Ron King
Medscape reporter Batya Swift Yasgur, MA, LSW talks to physicians and Vanguard’s CEO about the new ways to tackle negative doctor reviews online.
Smart Doctors Use Medical SEO to Attract New Patients
VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.
Enhancing the Doctor Patient Relationship
Medical Advisor Neil Baum, MD, gives ideas for doctors to improve patient satisfaction. “In my experience, the patients with whom I’ve developed close and trusting relationships seem to be better at following treatment plans, which helps improve positive outcomes.”
Happier Patients Correlate to Fewer COVID-19 Deaths
Our latest research suggests that as a whole, the more satisfied you are with your medical care, the more likely you are to survive if you contract the new coronavirus.