How Often Should a Doctor Blog?
Many doctor bloggers believe you have to feed the blog machine weekly or even daily. But a little effort will go a long way – and save clinical time answering common questions.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Is Your Practice Hackable?
Vanguard Communications Technical Director Jonathan Stanley discusses how to keep your patients’ sensitive information secure.
Converting E-Powered Patients to YOUR Patients
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.
How to Get Good Online Patient Reviews Ethically
Not only do good reviews bode well for a practice’s online reputation; they also boost credibility in Google rankings. But is it unethical for a physician or practice to ask happy patients to post positive online reviews?
San Francisco Bay Area Home to America’s Happiest Patients
Vanguard Communications’ Happy Patient Index spotlights San Francisco Bay Area, Honolulu & Indianapolis for the most positive online reviews of doctors on Yelp and Google Plus.
Study Reveals Bottom-Ten Cities for Patient Gratification
The least satisfied American healthcare consumers live in California and New York State, according to an in-depth evaluation by Vanguard Communications of the ever-contentious online reviews that many physicians denounce.
Vanguard Analysis Finds Online Doctor Reviews Overwhelmingly Positive
Vanguard Communications’ Internet evaluation of major U.S. cities shows that more than half of doctors nationwide get at least four stars in Internet ratings on Yelp & Google.
HPI Ranks Patient Satisfaction in 100 U.S. Cities
U.S. Happy Patient Index (HPI), a nationwide study by Vanguard Communications, provides a comparative snapshot of the state of satisfaction with American healthcare based on Yelp and Google Plus reviews.
Heartbleed Hits Healthcare With Heaping Heartburn
Dealing with online security threats is much like treating rapidly mutating bacteria and viruses – new ones will always appear to defy conventional safeguards. Let’s look at some hard realities of the Heartbleed bug and then quickly move to signs of hope, as well as some insights on how to protect against it.
Online Reviews: Woo ’em, Screw ’em, or Sue ’em?
Should doctors think of patients as their customers? Is medicine a retail business? Are online doctor reviews so unfair they should be ignored? Such questions have set off a firestorm of responses from physicians nationwide on Medscape with the February 20 article, “Top Complaints Posted on Doc-Rating Websites.” To date, 75 Medscape readers have commented on the article.