Get Wired or Get Retired: The Digital Gap in Medicine
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
Managing Online Patient Reviews
If your practice has not gotten a bad review on a rate-your-doctor website, it’s in a shrinking minority. Medical practices need help managing online patient reviews on sites like Yelp, RateMDs and Vitals.
Does Your Website Size Matter?
In the melee of sweeping reform in America’s health care, let us now turn our attention to a question of gargantuan importance: Is a bigger website necessarily a better website?
Skilled Physicians vs. Top Computers: What Technology Means for Healthcare
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
What Is Good Writing for Healthcare?
Good writing for healthcare audiences is about crafting simple messages that patients can understand, not fancy narrative prose.
Trust Is a Must in Healthcare
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.
Medicine is a Business: Top 3 Medical Marketing Tips
How can you apply the top three business marketing principles to medicine? Simple, give patients the information they want and need up front.
What Does DNS Mean?
As if website acronyms aren’t confusing enough, here’s another one that comes up often for medical practices when it’s time to launch a new website: DNS.
E-patients in the Age of Online Healthcare Communications
Online healthcare communications are no longer part of a far off future. Individual medical practices must choose: either lead or follow your competitors.