Dissed by Unhappy Patients? Here’s What to Do
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
What Every Medical Website Should Have
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Online Complaints? Blame Customer Service, Not Doctors’ Care
In a nationwide study, Vanguard Communications has uncovered what drives patients to write glowing, or scathing, reviews on the Internet.
Webinar: Answering Patients’ Difficult Questions About Surgery
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
Webinar: Demystifying Healthcare SEO
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Webinar: Blogging – The Why and How for Doctors
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
Webinar: The (Almost) Perfect Medical Practice
Urologist Neil Baum shares strategies for filling providers’ calendars, making patients and referral physicians happy, building staff morale, and minimizing legal and clinical problems all through branding a medical practice from the inside out.