How Does Google Decide Your Website Ranking?
You want patients to find you when they enter your name in a Google search. Here’s how Google decides your website ranking and what to do to boost it.
The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
The Importance of Doctors Starting a Blog
In this installment of “The Wired Practice,” Ron King discusses the benefits of doctor blogging. Learn how, when and what to write in order to increase your online presence and get the most out of your blogging efforts.
How Not to Respond to Negative Online Reviews
Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.
Dissed by Unhappy Patients? Here’s What to Do
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
What Every Medical Website Should Have
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
How Much Is a Doctor’s Website Worth?
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
Online Complaints? Blame Customer Service, Not Doctors’ Care
In a nationwide study, Vanguard Communications has uncovered what drives patients to write glowing, or scathing, reviews on the Internet.
Webinar: Answering Patients’ Difficult Questions About Surgery
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
Webinar: Demystifying Healthcare SEO
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
Healthcare SEO Basics for Doctors
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.