The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Ron Harman King explains that there are legal limits when responding to online reviews. Seeking removal of the review, responding without following proper guidelines or suing the commenter can be harmful to the practice. Even if you feel that a review is false or misleading, learn how to gracefully – and legally – respond to help keep your online reputation intact.
In a video featured on MedPage Today, Ron King explores the subject of online reviews of doctors by patients and what to do about negative and inaccurate comments on the internet.
A website is the first step in effectively marketing your medical practice. This video published on MedPage Today shows examples of effective and less effective web designs that will help you build your own site to more effectively serve current and future patients.
How do you value an existing website that has generated thousands of new patients for years. The answer may surprise you.
In a nationwide study, Vanguard Communications has uncovered what drives patients to write glowing, or scathing, reviews on the Internet.
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
Although rankings are ever changing, become a well-informed SEO physician by picking the right keyword as a function of content.
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.