Online Reputation Lessons From Dentist Who Shot Lion
The case of the dentist who shot an African lion illustrates the importance of proactive online reputation management for healthcare providers.
The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Marketing For Physicians
Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.
Few Doctors Meet Patient Info Needs Online
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
Medical Practice Advertising Is About Actionable Uniqueness, Not $$$
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.
Branding for a Medical Practice
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
When Is Advertising for a Specialty Medical Practice a Good Idea?
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Get Wired or Get Retired: The Digital Gap in Medicine
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
Doctor & Pay-Per-Click Advertising Truths
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
Skilled Physicians vs. Top Computers: What Technology Means for Healthcare
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
Trust Is a Must in Healthcare
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.