The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Following a January 15 research report by Pew Research Center revealing that 35 percent of Americans use the Internet to figure out a medical condition, an independent survey by Vanguard Communications found that only one-third of physicians in three American cities offer direct website help to health care consumers trying to understand their symptoms. Here’s a breakdown of the findings.
By Ron King – Medical practice advertising is about using something unique about your practice to spread the word and build your brand: A lesson from Chipotle’s TV ad.
A medical practice needs a brand just as any other type of business. Doctors should pinpoint their differentiators to build a brand that attracts patients
Beware the sirens of medical practice advertising, it could lead to a financial waste. So when is advertising a good idea for a specialty medical practice?
Soon doctors will have to close the digital gap in medicine and get wired or get retired. Competition will guarantee it.
For millions of Americans picking a doctor these days starts not with a search for a healthcare provider but a search for healthcare information.
The computer may best humans in trivia, but in medicine, computers still can’t beat the observations and instincts of a skilled physician.
Patients want to feel that their physician is trustworthy. Build a solid base of patient trust in healthcare interactions through conversation marketing.
How can you apply the top three business marketing principles to medicine? Simple, give patients the information they want and need up front.
Online healthcare communications are no longer part of a far off future. Individual medical practices must choose: either lead or follow your competitors.