The Wired Practice by Vanguard Communications healthcare resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Ron King discusses healthcare misinformation on Facebook & the FACTS pledge – the Facebook Anti-Misinformation Campaign for Truth in Science.
VP Stephanie Wilson explains how a practice should use medical SEO, quality health information and patient-centric messaging on your website to attract new patients who are already online searching your specialty.
Content marketing is a must for medical practices. We guarantee it’s the best way to increase patient volume because it plays well with Google and other search engines.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
Discover current trends in digital healthcare communications & how medical practices can benefit.
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Many doctor bloggers believe you have to feed the blog machine weekly or even daily. But a little effort will go a long way – and save clinical time answering common questions.
E-powered patient behavior: how your practice’s online marketing can be converting e-powered patients to YOUR patients.
By now almost everyone has heard the phrase, “Content is king.” So who first uttered this aphorism? And when? And is it still true on the Internet?