Shouldn’t “Best” Doctor Awards Raise the Same Doubts as Nutritional Supplement Claims?
Magazines tout organizations’ Best Doctor Awards but murky industry lacks transparency & recognition can be bought.
The Wired Practice by Vanguard Communications healthcare and legal resources, articles and videos tap into research and experienced-based knowledge for improving business and patient care.
30 Marketing Principles Learned in 30 Years of Marketing
In our 30-year history of working with medical & legal practices, we’ve learned solid marketing principles.
Growth of Private Equity in Healthcare Draws Needed Scrutiny
Federal agencies examine abuses in growth of private equity in healthcare at patients’ & physicians’ expense.
The HIPAA Menace of Facebook Ads’ Pixel
Vanguard’s Technical Director highlights HIPAA & PHI concerns with Facebook ads’ pixel tracking, calling for increased scrutiny after the recent Facebook breach.
The 5 Ps of Marketing Healthcare: a Prescription for Success
Medical Advisor Dr. Neil Baum offers a prescription for success with the 5 Ps of marketing for healthcare (plus a bonus Q).
Poor Doctor & Lawyer Communication Skills Lose Patients & Clients
Medical Advisor Dr. Neil Baum offers communication skills advice to lawyers & doctors to prevent losing clients & patients.
Want More Patients? Be Different. Be an Online Teacher.
Fashion designer Coco Chanel used to say, “In order to be irreplaceable, one must always be different.” Faced with multiple healthcare choices, any consumer looks for differences among providers. But deliberately standing apart from the pack is contrary to the training of doctors. So how does a physician or provider group build a differentiating brand that helps make the choice abundantly clear?
Sick of Facebook Misinformation on Health? Take the FACTS Pledge.
Ron King discusses healthcare misinformation on Facebook & the FACTS pledge – the Facebook Anti-Misinformation Campaign for Truth in Science.
How SEM (Search Engine Marketing) Attracts New Patients to a Medical Practice
SEM (search engine marketing) is one way doctors can gain top search engine rankings to reach new patients who are already looking online for health topics.
Good Questions to Ask a Prospective Healthcare Marketing Agency
Doctors vetting a medical marketing agency for their healthcare practice need to ask the right questions – and know the right answers. The leader in healthcare marketing, Vanguard Communications, shows you how.