Three Ways to Fight Patient Illiteracy
In this edition of The Wired Practice on MedPageToday.com, Vanguard’s CEO shares three ways healthcare professionals can fight patient illiteracy.
Customers Rank Best Hospitals in US Poorly
Our study of Yelp reviews shows customers who use U.S. News & World Report’s best hospitals in U.S. rated them poorly, primarily due to nonmedical issues.
SEO Expert: Tips from PR Professionals
Multi-Media Public Relations Manager Jessica McLaughlin was featured in an SEO Expert article with her tips on creating a successful career in PR.
A Doctor’s Two Most Important Body Parts–for Patient Satisfaction
Ron Harman King discusses how doctors can increase patient satisfaction in a few easy steps, focusing on their eyes and, yes, butts. Watch the video.
Trump Is Right: Google Search Is Biased
Ron Harman King of Vanguard discusses the truth behind Donald Trump’s tweet about Google’s bias with MedPageToday.com. Watch the video here.
If Good Medicine Defines Hospital Success, Why Are So Many Patients Complaining?
Ron Harman King spoke with multiple radio shows about a recent study of online reviews that found patients complaining about the nation’s top hospitals.
The Four Commandments of Confronting Bad PR
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
Want to Improve the Patient Experience? Fix the Office Phone
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
Digital Communications Pro: Physicians & Scientists Face Special Challenges in Demystifying Genetics for Patients
Ron Harman King’s recent presentation focused on how online patient education can help inform prospective parents on reproductive genetic therapies.
All the Wrong Things to Say to Patients – In One Direct Mail Postcard
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.