U.S. Happy Patient Index (HPI), a nationwide study by Vanguard Communications, provides a comparative snapshot of the state of satisfaction with American healthcare based on Yelp and Google Plus reviews.
“Healthcare now is a retail service, like banking or tax preparation. People expect to be able to drive right up, walk in, and have the same experience they can have in a restaurant or retail establishment. In some ways, it’s unfair to the doctor, but it is the reality.”
“If patients are looking at information on nonsurgical alternatives for back pain and they get it from a chiropractor, that patient already has a connection with that doctor,” King says. “People shop for information first and doctors second and it’s true for chiropractors as well.”
By Paul Kellogg – Undeniably, Yelp has had an impact on local businesses and that influence is felt, possibly, most severely in healthcare. Fight back with SEO.
Many people are reluctant to try new restaurants or hotels without reading reviews first. And lately, more and more patients are checking online doctor reviews before choosing a doctor. What can you do about negative reviews that are affecting your reputation?
Online complaints about physician bedside manner and customer service were nearly four times more common than complaints about physicians’ medical skills, according to a survey by Vanguard Communications.
According to Vanguard Communications’ multi-city study of online doctor reviews, patients complain most about poor customer service and bedside manner.
Just as most people don’t know the difference between a splenectomy and a splenotomy, many physicians don’t know the difference between advertising, marketing and public relations. Here’s a quick way to understand the difference.
Medical practice websites need to become a go-to source for patients to serve as the technology backbone to a new patient-centered model of care.
A new survey finds that physician websites are woefully lacking when it comes to serving patients, serving merely as electronic brochures than online health resources.