Online Complaints? Blame Customer Service, Not Doctors’ Care
In a nationwide study, Vanguard Communications has uncovered what drives patients to write glowing, or scathing, reviews on the Internet.
Study: 96 Percent of Online Complaints About Doctors Fault Customer Service, Not Quality of Care
An analysis of nearly 35,000 online reviews of doctors nationwide has found that customer service – not physicians’ medical expertise and clinical skill – is the overwhelming reason patients complain about their healthcare experiences on the Internet.
Webinar: Answering Patients’ Difficult Questions About Surgery
Surgery is a big decision for any patient, and each can ask hard questions when trying to assess a surgeon’s skills. Dr. Jaime Arruda explores the principles of patient transparency.
Trashed on the Internet: What to Do Now
No one likes criticism, and physicians are no different. Online physician review sites have been around for roughly a decade, and most patients post positive reviews. Despite that, doctors say that nasty comments and negative reviews sting as much as ever.
Webinar: Demystifying Healthcare SEO
The rise of search engines has fueled a burgeoning industry in digital marketing. But does every medical practice need an SEO consultant?
New Digital Marketing Site for IVF Professionals
Vanguard and partner IVF Worldwide have created a website dedicated to digital marketing for IVF physicians. At the new Digital Doctor website, IVF professionals can learn about digital and social media, blogging, search engine optimization, content marketing, online reputation management and more for their fertility practice.
Webinar: Blogging – The Why and How for Doctors
Learn how to manage your time as a doctor blogger and choose topics that can improve treatment outcomes and increase practice growth.
Webinar: The (Almost) Perfect Medical Practice
Urologist Neil Baum shares strategies for filling providers’ calendars, making patients and referral physicians happy, building staff morale, and minimizing legal and clinical problems all through branding a medical practice from the inside out.
Dermatology Ranks Second to Last in Online Reviews
A nationwide study of 23 healthcare specialties by Vanguard Communications discovered that dermatology ranks second to last in online reviews.
Webinar: Blueprinting Your Practice’s Profit Engine
Pathways to Prosperity Webinar Series by Vanguard Communications: Blueprinting Your Practice’s Profit Engine, presented by Steve Sorensen