The patient’s right to complain
No one likes criticism, and physicians are no different. Online physician review sites have been around for roughly a decade, and most patients post positive reviews. Despite that, doctors say that nasty comments and negative reviews sting as much as ever.
But although doctors may still rail about reviews they feel are unfair or unduly critical, they are less likely to lash back than they once were.
In a study published in April 2013, researchers at Vanguard Communications found patients who posted negative reviews were four times more likely to complain about a provider’s indifference, bedside manner, or customer service than about his or her medical skills.
Read the full article on Medscape
About Vanguard Communications
We provide education-focused healthcare marketing with a strategy guaranteed to bring in new patients. Through our MedMarketLink program, Vanguard combines the disciplines of online and offline PR, strategic marketing and information technology for healthcare providers.