Reproductive Endocrinology Associates of Charlotte
REACHing for a star with PR and Web marketing
One thing we've learned from some of our medical experiences: Infertility is no fun.
Humans struggling to conceive can go through nearly emotion imaginable. In this battle, few things are of as much comfort as knowledge. In their quest for solace, millions of intended parents turn regularly to a single source for better understanding of what they're experiencing: the Internet.
By combining patient education within the interactive environment of the Internet with traditional PR, Vanguard earns this North Carolina practice positive coverage in the nation's largest consumer and healthcare news media, from the Charlotte Observer to the Chicago Tribune to Kansas City Star and Forbes.com and LATimes.com.
In one year, our PR program gained Reproductive Endocrinology Associates of Charlotte (REACH) more than 50 million media impressions and $200,000 in media value. This activity creates ongoing practice and physician reputation building among both potential patients and also referring physicians.
At the same time, Vanguard's Web program, including ongoing search engine optimization (SEO) and Web marketing, has resulted in hundreds of new patients acquired through the Internet.
Just as importantly, the Web site connects patients with the practice before they ever step into the office. And when they are ready to make an appointment, Vanguard has created online new-patient information forms that may be completed in private at the patient's convenience and downloaded at the practice.
Our philosophy is that the best patient is an educated patient. In healthcare, we've seen the old saying proven time and again: the more you tell, the more you sell. We're proud to have helped to make a practice of this quality into great tellers.
