Northern Rockies Neurosurgeons

Whole-brain marketing helps bring brain surgery to the Montana wilds

Yes, even doctors need branding.

Especially neurosurgeons, who have become accustomed to being the butt of jokes about excessive intelligence.

Interestingly, one of the most advanced and skilled groups of neurosurgeons in the country is in the wide-open spaces of Montana, a state with one of the nation's highest rates of brain and spine injuries – due in part to the lifestyles and work styles of rugged Montanans.

Vanguard's marketing of this exceptional practice has been multi-disciplinary and multi-media. We've employed everything from media relations to search engine marketing to print ads to promote one of the finest groups of physicians we've had the pleasure of serving.

In these ads, you'll see a thematic message that Montanans no longer have to leave the state to receive world-class treatment. This is reinforced by the fact that the surgeons fly to some of the remotest corners of the northern mountains and plains to treat far-flung patients.

Ever been to Williston, North Dakota, population 12,224? These docs have. By a two-seater propeller plane. Now that's a brand distinction.

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