Vanguard Portfolio
What you'll see demonstrated on the following Web pages, we hope, is the blend of such disciplines: strategic business research and analysis combined with creative writing, graphic design, conceptual symbolism – all joining forces to create the art of persuasion.
Clients
The Vanishing Newspaper
Is the daily newspaper dying? Or just catching its breath for a new competitive sprint in a different format? The Pew Charitable Trust's annual report on American media says people appreciate journalism perhaps as much as ever. But mass communications is reaching a pivot point in accelerating changes.
Online Journalism Booming
While newsrooms are shrinking alarmingly quickly, many major daily newspapers are seeing mushrooming growth in online readers, according to Editor and Publisher magazine and the Nielsen research company. As of 2008, some newspapers have seen a doubling in numbers of online readers in just a year.
Moms Mad for the Web
Parents are among the highest users of the Internet, significantly outpacing couples and singles without children, according to a variety of sources.
