Business of Medicine Video Series

PR 101: How Physicians Can Earn Media Attention

Dr. Neil Baum, aka Dr. Whiz, is a successful urologist from New Orleans, LA. In this video, Dr. Baum discusses how to create and maintain relationships with local media and in turn, get placements that will increase the number of new patients at a medical practice.

Beating the Meeting Defeaters

Medical practice process improvement leader Dave Spiciarich describes how meeting facilitators can manage two common, but challenging, personality types: disrupters and non-participators.