The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
A medical practice is a business, and it’s not a sin for doctors to think of their patients as consumers. Vanguard’s Medical Advisor Dr. Neil Baum, retired physician practice owner for over 40 years, explains why medical marketing is vital these days for doctors.
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
Vanguard Communications analyzed reviews of the nation’s top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
In this installment of the “Practice Pain Relievers” series, Dr. Neil Baum discusses the importance of “unplugging” from the internet, and how doing so just one day a week can make doctors feel like they have more time.
In this edition of “The Wired Practice,” Ron Harman King of Vanguard Communications says that both current and potential patients can form impressions about your practice from what they see in online reviews. He provides some suggestions on how to improve those first web-based impressions.
Dr. Neil Baum discusses hard economic truths when it comes to running your own practice. Come to terms with these realities and your business will thrive.
Dr. Saketh Guntupalli discusses four ways to maximize the doctor-patient relationship using better bedside manner. Make small changes to your routine for happier patients and a happier practice.
Ron King discusses the impact of the internet on healthcare decisions and how providers should consider new ways to deliver not just quality of care but quality of service.