The Wired Practice by Vanguard Communications provides free articles and videos that tap into research and experienced-based knowledge for practice improvement and successful marketing.
Dr. Neil Baum, aka Dr. Whiz, is a New Orleans urologist with a love for magic. In 2018 he joined the Vanguard Communications team in the role of Medical Advisor. In this video he shares how magic and medicine go hand in hand and how seemingly small things can work together to add up to happy patients.
Ron Harman King spent more than three decades working in and with the mainstream media in public healthcare communications. In this edition of “The Wired Practice,” the self-proclaimed “grizzled, battle-tested veteran of bad press” offers insight, in the form of four commandments.
A marketing plan or strategy is vital to the growth of any business, especially a medical practice. In this blog, Dr. Neil Baum, private practice owner of 40 years and healthcare marketing expert, outlines the steps to developing a marketing plan, either on your own or with the help of a marketing professional.
Vanguard Communicationss social media research found that 53% of online healthcare complaints were about poor communications, particularly phone communications. The good news is that it’s not that hard to fix.
What sets apart your postcard above all the dry cleaners and Bed Bath & Beyond coupons. Ron Harman King of Vanguard Communications discusses the do’s and don’ts of direct mail marketing campaigns for healthcare. Pro tip: Don’t hint that small scratch can lead to an amputation on a small postcard.
A medical practice is a business, and it’s not a sin for doctors to think of their patients as consumers. Vanguard’s Medical Advisor Dr. Neil Baum, retired physician practice owner for over 40 years, explains why medical marketing is vital these days for doctors.
It sounds so easy to say that healthcare professionals need to be willing to apologize to their patients. But it’s not that simple. As Ron Harman King of Vanguard Communications discusses in this edition of the Wired Practice, there are legal considerations.
Vanguard Communications analyzed reviews of the nation’s top 20 hospitals and found that 67% of the reviews were negative, and 9/10 complaints were for customer service issues.
Although gene therapy, stem cell research, and pharmacogenomics are leading the way into the future of medicine, society continues to exhibit “Frankenstein phobias.” Doctors can ease those fears by joining conversations about science and risk.
In this installment of the “Practice Pain Relievers” series, Dr. Neil Baum discusses the importance of “unplugging” from the internet, and how doing so just one day a week can make doctors feel like they have more time.